Opener

After you've approached the customer and started the interaction with them, it's important to engage them positively and proactively throughout the conversation and through their event. 

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Key points

Q: How can you engage a customer in a positive way?

A: Be polite | Be aware of your body language | Have a good attitude | Use appropriate language | Use their name in conversation | Ask them how you can help and if they are satisfied so far

 

Q: What are the benefits of engaging with customers in a positive way?

A: They see us as their trusted partner | They have a good show experience | It reduces their stress | They feel valued | They want to work with us again | They want to exhibit in that city again

 

Q: What extra steps can you take to make it an even better experience?

A: Thank them for being our customer | Offer additional assistance | Provide helpful information proactively | Make sure the customer knows how to contact you again

 

Wrap up

Exhibiting can be a long and complicated process, but it's the positive, helpful, and polite interactions they have along the way that make it all worth it. Remember that you could be the one who makes all the difference to their show!